Dialed was founded to squeeze the most adventure out of real life.
I started Dialed as a working dad and weekend warrior who wanted to get into the mountains whenever a window opened. This wasn’t about a year-long expedition — it was about recognizing that time gets tighter as life fills up, and adventure only happens if you’re ready to move when the opportunity strikes.
What held me back wasn’t motivation—it was the packing, the gear shuffle, and the constant “where’s this?” that killed momentum before it even started.
It forced me to rethink every piece of gear in my kit. I tested nearly every case, table, and camp kitchen out there. When nothing hit the mark, I built my own—turning years of design and manufacturing experience into a faster, more intuitive system.
We’re small by design and hands-on in every part of the business. We build products we need, test them ourselves, and sell them directly to people who share the same mindset.
Staying small keeps us focused on what matters: thoughtful product development, taking care of customers, and cutting out the noise. No investors. No flashy offices. Just well-built gear and as much time outside as possible.
If you believe in squeezing every bit of adventure out of life—and leaving the chaos behind—welcome to Dialed. Be ready for what’s next.
- Dana, Founder
